Silver gunmetal details highlight the intensity and modernity of the fragrance. These same codes appear on the outer pack, with vertical white lines inspired by the piping on the polo shirt. L.12.12: L for Lacoste, 1 for the 'petit piqué' fabric, 2 for the short-sleeved model, 12 for the final version of the polo shirt chosen by René Lacoste.

Inspiration

Each perfume is named after the color that inspired it, shaping a fragrance with its own unique identity. The L.12.12 Bleu campaign is set in the refined atmosphere of a Parisian dressing room. The iconic blue polo shirt becomes the symbol of modern elegance and the dynamism of the fragrance. The bright play of light enhances the deep blue of the bottle, visually conveying the sophistication and energy of L.12.12 Bleu. From polo to fragrance, L.12.12 Bleu joins the Lacoste wardrobe of scents where each fragrance reflects the spirit of the iconic polo shirt: elegant fragrance creations to suit every style. Alongside Blanc, Silver Grey and Noir, it introduces a new nuance and olfactory dimension to this emblematic collection.

Scent

An electric contrast defines the scent: the zesty freshness of frozen yuzu delivers an immediate, energizing burst, sharp and invigorating like a breath of crisp air. At the heart, a vibrant aromatic accord unfolds, dynamic and confident, echoing the effortless sophistication of the style. As the fragrance settles, the depth of intense woods emerges, grounding the composition with strength and refinement.

• Fragrance Family: Fougere Woody Citrus
• Top Notes: Yuzu & Ginger
• Heart Notes: Lavandin & Geranium
• Base Notes: Cedarwood & Vetiver

Fresh yet powerful, modern yet timeless, L.12.12 BLEU is the expression of bold energy wrapped in understated elegance.