With a long brand heritage, and place on the British high street for well over 100 years, Burton launches its new Montague Burton Collection. Available from October 2011, it draws on our history, delves into our style archives for inspiration and ultimately creates a proudly British capsule wardrobe for autumn winter.
The range (named after Montague Burton, the founding father of the company in 1904) builds on the resurgence of national pride as we approach the 2012 Olympics. With a nation united there has never been a better time to turn our attention to all things British. The Montague Burton Collection has been crafted within British mills using British fabrics and key pieces from the range have been designed using original, archived samples. Through advances in garment technology we have created a vintage looking collection with a modern feel.
The classic “Charlie” overcoat for example has actually been designed using Montague Burton’s own personal coat which has been past down from generation to generation in the Burton family.
Knitwear is paramount within in this collection with British wool being used to create jumpers, cardigans and roll necks that are perfect for layering. Cable knits add chunky textured pieces that are sure to keep you warm this autumn/winter.
The two wool suits in the range (one in a brown the other in a grey salt and pepper tweed) have been carefully created to produce a stylish, modern take on an original 1958 design; perfect for those Men, Mad on emulating 1950’s tailoring. Each item in the range has been given a typically British name reminiscent of an age gone by, including a trapper hat and flat cap called William and Harry which wouldn’t look out of place for a walk in the grounds of Balmoral castle.
The rest of the collection includes trend-led outerwear, knitwear and accessories in an earthy colour palette of khaki, ecru, grey, brown, moss and slate, and mixes textures such as tweed, wool, and suede to impressive effect. Design details such as elbow patches, rope tie toggles, and football buttons create a classic English country gent aesthetic that is set to be a big look this season. Furthermore this collection has been designed to look equally as good in an urban city setting as it does on a long country walk.
The Montague Burton collection has created a capsule wardrobe for the new season that nods to all things British. Celebrating this country’s strengths, the new range uses Burton’s heritage as the foundation to create statement, investment pieces on the high street.
The Montague Burton Collection launches in October 2011 in selected stores and on via the Burton website www.burton.co.uk
Duffle Coat £150, Arran Knit Jumper £46, Roll Neck Jumper £65, British Wool Overcoat £150, Full Tweed Suit £199, Tweed Holdall £80, Tweed Flat Cap £25, Trapper Hat £28
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