40% Off Everything
Skip to content
  • Clothing
    BlazersCoats & JacketsHoodies & SweatshirtsJeansJumpers & CardigansJoggersLoungewear & SleepwearPolo ShirtsShirtsShorts & SwimsSportswearSuitsTrousers & ChinosT-Shirts & VestsUnderwear & SocksView All ClothingNew InEco Collection1904 MenswearOffice wearBig & TallMuscle FitMultipacksThe Edit: Leisure WearWinter OutfitsShop Hoodies & Sweatshirts
  • Suits
    2 Piece Suits3 Piece Suits1904 SuitsView All SuitsSlim Fit SuitsSkinny Fit SuitsTailored Fit SuitsBig & Tall SuitsSuit Fit GuideWedding SuitsTuxedos & Black TieSuit JacketsSuit TrousersWaistcoatsShop Suits
  • Shoes
    BroguesBoat ShoesDerby ShoesLoafers Monk ShoesOxford ShoesTrainersView All ShoesReal LeatherReal SuedeView All BootsChelsea BootsChukka BootsWorker BootsBlackBrownGreyShop All Shoes
  • Accessories
    BagsBeltsFace CoveringsHats, Gloves & ScarvesJewellery & Watches SunglassesTies & Pocket SquaresUnderwear & SocksWalletsView All Accessories Shop Accessories
  • Sale & Offers
    BlazersCoats & JacketsJeansJumpers & CardigansPolo ShirtsShirtsSuitsTrousers & ChinosT-ShirtsShoes & BootsAccessories£10 & UnderView All Sale 40% Off Everything - Shop Now
  • Style Guide
    Office & Interview WearThe Wedding ShopDenim Fit GuideChino Fit GuideSuit Fit GuideSweatshirt Styles to Wear on RepeatKnow Your Denim: Washes & FinishesFresh Ways to Wear a HoodieTop 10: Khaki Style UpdatesMore Style Tips From The BlogHow You Wear It - Shop The Look

BURTON LAUNCHES 168

DECEMBER 2009

Burton, a leading men's fashion retailer in the UK, has launched 168, a new clothing line available in selected high street stores and online at Burton.co.uk.

Working with American based Z Brand, Burton has developed a mix and match line of casual wear designed for the adventure loving man.

The name 168 was inspired by a backpacking trip to China.  When written in Chinese, the numbers 168 are phonetically similar to Luck, Happiness and Prosperity and are thus used as the short form for these aspirations.

For the designers, 168 became a philosophy and soon translated into the 168 collection. The collection is based around simple sophisticated pieces with subtle details that make it personal and lived in. The value is evident in the signature detailing, brass buttons, patchwork, and added textures.

The Burton line will be produced in three waves starting with the first wave in time for Christmas. The first wave includes vintage inspired polo shirts and t-shirts with frayed hems and soft, pre-washed fabrics. Jeans, cargos and hoodies are also included in the December shipment. All pieces are designed to mix and match so they can easily be thrown into a duffle bag for a weekend away.

Waves 2 and 3 of the line take on a more regal feel with the addition of the 168 coat of arms logo.  Patches and silk-screens are added to pre-washed shirts, polos and t-shirts.

Jane Williams, senior Burton buyer on brands has said, "The 168 line provides the Burton customer with a twist on our main range by offering a full collection that can easily be mixed and matched.  We've used excellent quality fabrics that get softer and more attractive as they wear. We feel it's an excellent balance between offering our customers unique, design-led products with a huge hit of comfort and value."

Z brand designs, produces and develops clothing that embodies a casual lifestyle driven by adventure and curiosity. 168 is an exciting new line that takes this ethos and tailors it to the busy lifestyle of the Burton customer.

About Burton
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens clothing, including gifts for men, casual clothing and men's hoodies, mens suits, shirts and jackets.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

Back to top


SHOP WITH US

BLACK FRIDAY
STUDENT DISCOUNT
THE BURTON BLOG
BLUE LIGHT DISCOUNT

ABOUT US

AFFILIATES
COMPANY INFO
FASHION FOOTPRINT
MODERN SLAVERY ACT
PRESS
COVID-19 STATEMENT
COVID-19 FAQs

CUSTOMER SERVICE

ACCESSIBILITY
CONTACT US
DELIVERY & RETURNS
HELP
MANAGE COOKIES
PRIVACY POLICY & COOKIES
TERMS & CONDITIONS

THE STYLE MANUAL - READ MORE

ECO STEPS TOWARDS SUSTAINABILITY - FIND OUT MORE

Shop securely with us
Download the Burton apps

My bag

Your shopping bag is empty.

Content is loading, please wait.

Loading