BURTON LAUNCHES BLACK LABEL

MAY 2009

This season Burton, one of the leading men's clothes retailers in the UK, has launched a beautifully designed leather piece luggage at just £100.

With only 50 pieces on sale, the limited edition brown leather holdall was picked up as one to watch right after the SS09 Press Show- months before its May release. Ideal for stylish summer weekends away, the new Black Label holdall is made from premium leather and is being made available exclusively online through the Burton website.

The new bag sees the quality dial increase even more with a selection of luxury leather and emphasis on detail- all keeping in line with Burton’s commitment to affordable luxury at a retail price just under £100 .  After the bag appeared in numerous features, including the Guardian, Sunday Times and Shortlist, this past February, Burton responded by creating a waiting list on the site for those that wanted immediate notification when the bag was ready for sale. Due to a strong response, the bag is expected to sell-out quickly and the buying team has responded by ordering more bags in for early June.

As well as this new sought after holdall, the Burton Black Label collection is also entering into its exciting fourth season by increasing the attention to detail and subtle styling with a selection of luxury fabrics and key looks for the months ahead.

Stylish black and grey tipped jersey polo’s, luxury knitwear pieces and sophisticated Italian cotton shirts make up the new range, all of which emphasize the exclusivity and premium look of the Black Label mens fashion collection, and can be worn together or as a welcome addition to an existing wardrobe.

The Black Label bag is available exclusively online with free delivery and free returns in-store and online.

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