BURTON LAUNCHES THE PERFECT WHITE SHIRT

SEPTMEBER 2010

For Autumn/Winter 2010 Burton were set the challenge by Sir Philip Green (Owner of the Brand_ to design the perfect single breasted black suit and accompanying formal white shirt, which would look great on ANY of their customers and wouldn’t have a bespoke, Saville Row price tag.  With Burton’s renowned heritage for tailoring, dating back to 1903, Sir Philip automatically thought they would be able to crack this suiting conundrum.  Over the years Burton have achieved such accolades as being the largest chain of tailoring stores in the world on numerous occasions, producing uniforms for our troops in both World War I & II, creating the demob suit and in trun coining the phrase “the full Monty”, Burton then went on to suiting and booting the winning England World Cup team in 1966 and sponsoring them through Euro 2000 and the 2002 World Cup plus they have dressed such diverse celebrities as Sean Connery, Vinnie Jones, Joe Cole, Steve Jones, and Bobby Moore.

Although a hard task to crack, the team have achieved what can only be described as producing a suit which looks great on any man.  The Black suit is £139 and the white shirt £30.  So that’s price, cut, comfort and style all covered, brief fully answered.

For further details please contact

Thomas Doran on 0207 927 1823 or tom.doran@arcadiagroup.co.uk

Stockist number: 0845 121 4514

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