Style Manual

The modern man’s guide to dressing well every day

The temperature’s dropping and we’re very much in layering mode already. The perfect time then to start thinking about your winter wardrobe, and which coats to buy this Black Friday at Burton.

The biggest sale of the year may still be a few weeks away, but with such great deals to be had it’s well worth starting your research early. After all, you’ll wear a great coat again and again, for years to come. So here’s our round-up of the essential coats and jackets on our radar this season, to make it even easier to bag a great deal.


cream puffer jacket

Puffer jackets

If warmth is what you’re after, the puffer jacket has you covered. Look for hooded styles that are cuffed at the wrist to keep the cold and rain at bay. We’ve also introduced recycled polyester across our range which is made mostly from plastic bottles. These, and other styles from our Eco Collection, help to reduce waste and conserve natural resources without compromising on quality or style.

parka coats to buy on black friday

Parka coats

A parka is the off-duty favourite that’s well-suited to braving the elements. While khaki is the tried-and-tested look, you’ll find a range of different colours and designs to suit your style. It’s the details that make this one of the most practical coats around. We’re talking drawstrings, buttoned-up pockets and faux fur-lined hoods. Plus, reinforced fabrics where you might need it, such as on the elbows and shoulders.

Camel overcoat


The tailored overcoat is timeless and truly has all bases covered. Great over a suit (when the occasion calls for it), it’s versatile enough to throw on over casual outfits too such as tracksuits or leisure wear. Look for luxurious wool-blend fabrics, traditional camel overcoats or checked patterns for a twist on the classic. It’s no wonder this is one of our bestselling coats every winter (so you’ll have to be quick to nab one during the Cyber Week sales).


Aviator jacket trend

Aviator jackets

An aviator jacket, or flight jacket as it’s often called, is a more standout option but one we definitely recommend trying. With leather-look, suede and shearling versions, it’s perfect styled with a chunky knit and dark denim. Choose a black flight jacket for a slightly smarter feel, or go for a tan aviator with a borg collar if you prefer a more laid-back look.


Quilted grey bomber jacket

Bomber jackets

Every guy needs a bomber jacket in his wardrobe. It’s basically, the easiest throw-on-and-go jacket you’ll own. In the depths of winter a lighter-weight style can be layered under a heavier coat to add extra warmth. But, it’s a year-round option that works well in spring or for summer evenings too. This season, we’ve set our sights on this grey quilted bomber jacket offering warmth and style in equal measure.

Now you’re clued up on which coats to buy this Black Friday, discover more winter trends and style ideas here.


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