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Spring/Summer 2012

January 2012

Spring/Summer 2012

Get ready to express yourself this spring summer as colours pop and textures collide at Burton to create a masculine silhouette that is playful, sporty and easy to assemble.

Catering for cheeky chappies hitting the festival circuit hard as well as those Mod men addicted to tailoring, this season Burton focuses its trends to add a breath of fresh air to your new wardrobe.

Taking time to think about everything that fills the modern man’s diary makes for functional styling that has a laid back and relaxed edge; everything summer dressing should be.

Mod Men / Modern Heritage

Tailoring and formalwear takes inspiration from the Mod movement as our Mod Men trend comes into its own but adds a ‘laddy’ twist.  Focusing on a slim and tailored fit the suiting for spring summer is sharp and clean and uses tonics and sheen to add a lustrous finish on suit fabrics.

A smart, fashionable silhouette ensures this trend lifts spring/summer tailoring and creates coolness worthy of British Mod’s. Shirts are clean with considered details and new collar shapes while the trousers become that little bit narrower. Key pieces include the single breasted, notch lapel, tonic, slim fit suit in a rich blue that is sure to break a few bridesmaids hearts come the summer wedding season.

For a slightly more traditional aesthetic the new Modern Heritage trend takes inspiration from Savile Row and Jermyn Street but gives a modern twist through up to date cut and detailing. The heritage influence can be found in the use of fabrics, with the Prince of Wales check arriving in a grey 3 piece that wouldn’t look out of place on the lawn at Brideshead.

Tailoring is all about attention to detail, from the overall silhouette down to the buttons and thread. With the resurgence of the summer prom and the obligatory outdoor wedding the need for a well cut suit this season is paramount. 

City/Summer Trekker

Spring sees the introduction of City Trekker, a trend that has nautical and sporty influences and creates a pared down way of dressing. Statements are made through colour blocking and combine fresh and bright tones alongside stones and navy blues.

This transitional trend has been inspired by cool city living and draws on the growing desire within urban landscapes for outdoor pursuits such as trekking and cycling. Key pieces include the anorak or utility inspired outerwear in bight colours, sweatshirts, chambray shirts, colour block tees, slim leg laundered chinos, Jack Purcel inspired plimsolls and coloured stripe tees.

Moving into summer the colour chart gets notched up a dial as Summer Trekker takes no prisoners and uses colour in abundance. This trend is fun and playful with a definite sporty riviera feel and comprises of both casual and beach dressing. Mixing this trend with neutrals and whites can make it more accessible as the loud colour pops are not for the faint hearted.

Key pieces to watch out for include large scale striped tees and polo’s as well as geometric graphic tees, bleached out chambray shirts, bright coloured chinos and chino shorts, fresh short sleeve linen shirts and the coloured boat shoe.

With a mixture of texture and finishes this new trend for spring summer is perfect for weekend wear but has enough bite and personality to keep your wardrobe fresh.  Create talking points with the use of colour and remember this trends key word: Fun!


Summer festivals continue to influence the modern man and have grown to be more about style than survival. Along with the wet wipes the new Festival trend from Burton is a summer staple creating comfortable dressing that is easy to wear; leaving you more time to enjoy the party than worry about what to pack.

Laundered finishes and garment dying as well as warm and sun bleached colours make this trend the epitome of laid back cool. Loose fitting vests, ethnic patterned tees, vintage cargo shorts, bleach wash twist denim jeans and slub check shirts create a look that is layered and earthy.

Accessories are key here also with lightweight scarf’s and straw trilby’s being the festival fail safe while lace up espadrilles and leather sandals are perfect for those days when no wellies are required.

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