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Burton Features In BBC Series

October 2008

Burton, one of the leading men's clothing retailers in the UK, is to be featured in a brand new BBC series, "British Style Genius", which takes a look at what makes British fashion and style so distinctive and influential.

Across five one-hour programmes, "British Style Genius" examines the looks and trends that have come to define British style, from the high street to high-end couture, from bespoke tailoring to street style, from fashion rebels to traditionalists.

Burton is to appear in episode two of the series entitled "A Cut Above - The Tailored Look", calling on Burton's history and expertise in the world of tailored fashion. The episode will take a look at the evolution of mens suits and other formal wear over the years, highlighting different styles and looks.

With a history in men's fashion dating back to 1903, Burton is a key contributor in episode 2 of the new series, detailing the changes in casual and formal men's fashion over the years, with commentary on mens coats, jackets and trousers.

The BBC has compiled the series based on a collection of interviews with industry experts including designers, models, stylists and retail magnates. Featured in the series are fashion icons Kate Moss and Twiggy, renowned designers Vivienne Westwood and Alexander McQueen as well as actors Michael Caine and Roger Moore.

"A Cut Above - The Tailored Look" will air on 14th October at 9pm and can be viewed on the BBC iPlayer after the broadcast.

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