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  • Start of Timeline
  • Denim Dictionary

    Denim Dictionary

    Know your denim from A–Z with our denim dictionary, covering all the terms any denim head should be familiar with. We’ve debunked all the denim jargon so you can become an expert in an instant.

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  • Washes & Finishes

    Washes & Finishes

    Know your raw denim from your coated denim and your bleach wash from your tinted wash. Swot up everything you need to know about the washes and finishes on offer at Burton so you can pick the one that’s just right for you.

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  • Street Style

    Street Style

    We’re always keeping an eye on the trendy guys on the streets of the UK and beyond, check out this amazing archive of denim street style looks for some seriously stylish fashion inspiration and the latest denim looks and trends.

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  • Design Process

    Design Process

    From idea to in-store, follow the creative, technical and logistical journey of your new jeans from Burton. We’ve followed the story of a pair of jeans from initial conception to the hands of a customer.

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  • Start of Timeline

New Season

Know Your Denim

  • Super Skinny
  • Skinny
  • Slim
  • Straight
Men's Jeans

Know Your Fit

  • FitSuper Skinny

    Our tightest fitting jean, the newest style for those that like to be right on trend.

    Select a wash below:
    • Bleach
    • Light Blue
    • Bright Blue
    • Black
    Shop all super skinny jeans
    • Front
    • Side
    • Back
    • Sits low on the waist

      These super skinny jeans have a low rise for a modern and comfortable fit.

    • Super Skinny Leg

      Fits tight right through the thigh and calf with a narrow leg opening.

    • Made with a stretch

      For your comfort we’ve added a stretch to this denim to allow for ease of movement.

  • FitSkinny

    Our skinny jeans offer a modern fit for the trend conscious guy.

    Select a wash below:
    • Light Blue Tint
    • Light Blue
    • Bright Blue
    • Blue Dark
    • Blue Coated
    • Raw Indigo
    • Black
    • Light Grey
    Shop all skinny jeans
    • Front
    • Side
    • Back
    • Sits low on the waist

      With a low rise which is both flattering, modern and comfortable.

    • Skinny Through
      The Leg

      Fits fairly snug through the thigh and calf but not skin tight like the super skinny.

    • Narrow ankle opening

      For a contemporary silhouette, the ankle opening is tighter with room for a turn up or two.

  • FitSlim

    Versatile and timeless, our slim jeans are right for every guy and go with everything.

    Select a wash below:
    • Bleach
    • Blue Coated
    • Mid Blue
    • Dark Blue Coated
    Shop all slim jeans
    • Front
    • Side
    • Back
    • Low rise on the waist

      Our slim fit jeans sit below the waist for a cool, casual and comfortable look.

    • Slim through the leg

      With room to move, these aren’t a tight fitting jean and won’t hug the thigh and calf.

    • Slim ankle opening

      These jeans gently taper for a slim ankle opening, following the shape of the leg.

  • FitStraight

    Our go-to fit for every occasion, straight fit jeans will always stand the test of time.

    Select a wash below:
    • Bleach
    • Mid Blue
    • Light Blue
    • Dark Blue
    • Dark Blue Tint
    • Black Coated
    Shop all straight jeans
    • Front
    • Side
    • Back
    • Medium rise
      on the waist

      Sitting just below the waist, the medium rise on these jeans is very classic.

    • Straight cut leg

      Fitting straight right though the leg, there is some room around the thigh and more at the calf.

    • Straight ankle opening

      Our straight fit doesn’t taper in at the ankle and carries the same width as through the calf.

  • FitRelaxed

    Our relaxed fit jeans offer a casual, comfortable fit for those who know what they like.

    Select a wash below:
    • Mid Blue
    • Dark Blue Tint
    Shop all relaxed jeans
    • Front
    • Side
    • Back
    • Medium rise
      on the waist

      The classic, mid rise on the relaxed fit means they sit just below the waist.

    • Wide fit leg

      The relaxed cut offers a roomier fit through the leg giving a comfortable, baggy aesthetic.

    • Wide ankle opening

      These jeans do not taper at the ankle and fit relaxed right through to a wide ankle opening.

  • FitBootcut

    Our bootcut jeans have stood the test of time and remain a particularly popular fit.

    Select a wash below:
    • Light Blue
    • Rinse
    Shop all bootcut jeans
    • Front
    • Side
    • Back
    • Mid Rise Waist

      With a classic medium rise, the bootcut jean sits just below the waist.

    • Straight through
      the thigh

      The bootcut fits straight through the thigh and knees with some room available.

    • Boot Cut Ankle

      Tapers outwards at the ankle for a wider opening, perfect for sitting over ankle boots.

Know Your Styling

Here’s a little nudge in the right direction for how to style your preferred denim fit. Hover over the looks you love for all the info on how to get it just right and a link through to the items that are best teamed together.

Super Skinny

With a tight fitting jean you’ll want to keep the rest of your silhouette nice and sleek too. A button down shirt flashing out underneath a neat, autumnal shawl neck cardigan and brogues make the perfect accompaniment.

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Skinny

Keep it effortlessly stylish by teaming your skinny fit jeans with a neatly printed short sleeve shirt, roll the sleeves for added fashion kudos and pull on some desert boots. The result is a smart-casual look that’s ready from day to night.

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Slim

For a first class look, team your slim fit jeans with a long sleeved micro print shirt and layer on a classic crew neck jumper in a complimentary, seasonal shade. A pair of smart shoes will mean you can take this look from office to bar on a Friday.

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Straight

Team your time honoured straight cut jeans with the classic combination of a fresh white t-shirt and smart blazer. It’s smart but no way near stuffy meaning you’ve got yourself a seriously versatile look for either work or play.

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Relaxed

The king of casual, our relaxed fit jeans look perfect teamed with a simple crew neck tee and a lightweight jersey jacket. These jeans are just right for a laid back weekend so don’t overdo the rest of your look. Less is more with this one.

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Bootcut

Throughout the years the bootcut jean has been a wardrobe favourite for its flattering fit and versatility. Such a reliable jean doesn’t need extra frills, a checked shirt in a seasonal palette is enough to complete a classic, smart-casual look.

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